Marketing and PR Tips for Weight Loss Firms
The weight loss industry is one that is absolutely flourishing and growing as more and more people look to change their lifestyle and meet their weight loss goals. With that said, competition between the various weight loss firms can be fierce so it’s important to implement the proper marketing and PR plan that gets your firm noticed.
So just how do you go about achieving that perfect marketing and PR plan? We’ve put together a few tips that can help you out.
Hire a Professional
First things first, it’s important to know when to ask for help when it comes to creating and implementing an ideal marketing and PR plan, it’s best to turn to a professional. You’ll want to find someone who understands not just marketing, but marketing from a healthcare perspective. Look for someone with a masters in health communication, as they have the training required.
Now keep in mind that a health communication degree alone isn’t enough, you also want someone with proven experience. Ask for references and to view other campaigns they have put together. You want to be sure that their style works with yours.
Create a Unique Message
In order to set yourself apart from the competition you’re going to need to create a unique message that resonates with the public. Give them a reason to pick you over everyone else, and a reason to remember your company.
Listen to Your Customer’s Wants
Another great tip is to listen to what your customers want and deliver it to them. It can be very easy to get sucked in by tunnel-vision sticking to your goals and plans that you laid out in advance. The problem is that you need to also be aware of your customers’ needs, which may differ from what you originally thought.
Maybe they are asking for more moral support services, maybe they want to be able to purchase products through you, or some other request. Obviously, you won’t be able to do everything they ask all the time, but showing that you’re listening will help to win and keep customers.
Create Strategic Partnerships
Part of your marketing plan may also be to create partnerships with local businesses that could help you attract customers. You may want to leave marketing material in places such as the gym, a doctor’s office, beauty salons, and more. Obviously, you will need to check with the businesses first to make sure it’s okay to leave marketing material. You may want to work out a cross-referral deal where you can do advertising for them at your location. This tends to be a good deal to strike as everyone wins.
Some additional avenues you won’t want to overlook include creating an engaging blog on your firm’s webpage and taking an active role in social networking.
Don’t Pigeon-Hole Your Company
In the end, the best approach is to try a bit of everything. You want to be sure you hit as many potential customers as possible, which usually requires different types of marketing approaches.