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Banning food ‘only makes it more appealing’

Banning food 'only makes it more appealing'Banning certain foods in an attempt to lose weight only makes those treats even more appealing, according to a weight loss expert.

Slimming company Weight to Go recently conducted a clinical trial using its Weekends Off Diet.

The results show that people are most successful in losing weight when they are still allowed to enjoy their favourite foods.

People who followed the Weekends Off Diet for eight weeks lost, on average, 16.5 lbs.

Dr David Ashton, medical director of Weight to Go, said: "We are hard-wired to seek out [treats] because they are rich in energy, so diets which banish such foods entirely are almost bound to fail, because they demand something which is actually unnatural."

He went on to suggest that people keep a diary of all of the food that they consume and the exercise that they take.

Dr Ashton also suggested that walking was the best exercise to lose weight as it is so easy to fit into a daily routine.

What treats are you trying to avoid?

Categorised in: ,
27 Aug
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3 thoughts on “Banning food ‘only makes it more appealing’”

  1. Cathy says:

    I think that if you deny yourself certain foods then your only going to end up bingeing on them in time. Allow yourself a mini party size chocolate bar just to keep your chocolate cravings away!

  2. FRANKIE says:


  3. Tammy says:

    I am trying to avoid crisps, nuts, sweets, chocolate and cakes, however when I know I shouldn;t eat them it makes me want to eat them more! Chocolate and cakes has to be the hardest for me though!

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