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Expert questions sustainability of financial weight loss incentives

An expert has questioned the extent to which financial incentives will be useful in helping people to lose weight in the long run.

The sustainability of schemes which offer people money in order to cut down on their weight has been discussed by the National Obesity Forum’s chair Dr David Haslam.

He stated that people’s motivation “would be better if it was for health reasons, or even cosmetic reasons”.

“For financial reasons, I’m not quite sure that’s best,” he continued.

Consumers might be more motivated to eat well in the long term by the desire to live longer, the expert added.

For people who do want to lose weight, they need to undertake physical exercise and follow a healthy diet, Dr Haslam went on to say.

NHS Eastern and Coastal Kent recently piloted a scheme which aimed to see whether or not people would reduce their weight by being offered monetary incentives.

Would financial incentives inspire you to slim down?


Categorised in: ,
8 Jun
2010
AUTHOR:

  • Kimmie

    yes, pounds in my hand for pounds off the scales – good idea. But I bet all the slim people out there will be against it.

  • Georgia

    I really dont think this is a good idea- you should be able to achieve the weight loss without being inspired like this, you need will power and motivation!!

  • Ally

    People need to be shocked into what their bodies would be like in the future if they carried on eating and drinking the way they do and then showen what they could be like if they started eating healthy.